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ETFs Built on the Human Factor

The future of investing is here. Introducing Franklin LibertyShares. ETFs that go beyond passive broad market tracking, built instead on the most important factor of all, the human factor.

Patrick O'Connor, Head of Global ETFs for Franklin Templeton, shares his views on the goals of our new line-up of smart beta ETFs and why he is excited to see Franklin Templeton expand its presence into the ETF market.

Introducing Franklin LibertyShares ETFs

What is Smart Beta?

Franklin LibertyQ ETFs are a series of smart beta ETFs designed to improve upon the benefits of passive broad market tracking ETFs by offering the potential for better investment outcomes.

Smart beta refers to a methodology of index construction which focuses on specific characteristics or factors that have historically driven long-term performance returns.  Learn more about smart beta and how our Franklin LibertyQ ETFs work.

Smart beta ETFs are one of the fastest growing investment options available to investors. While the concept may seem complicated, watch this video for a simple explanation of what smart beta ETFs are, how they work and what they are designed to achieve.

Watch the Video



Smart Beta: Index Investing, Evolved


Smart Beta: Risk-Management Recipe


Index Investing and the Factor Evolution

Topic Paper

The ABCs of Trading a New ETF


Balancing Act: ETF Share Creation & Redemption